retail
Retail management is about the retail experience that allows the students to understand the importance of segmentation across visual merchandising and how department stores bring ease to customer experience and identify their needs.
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BUYING & MERCHANDISING
Buying and Merchandising give a deeper understanding of the dynamic and constantly evolving role of a showroom and how fashion buying works in a store and during Paris Fashion Week. It also offers an grasp of the identity and vision of the next big fashion designers and what they are offering by introducing the brand to buyers and how wholesale and retail prices are suggested.
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FASHION INNOVATION & TECHNOLOGY
Technology is constantly evolving and developing at a greater speed than fashion can and is keeping up with. An approach of the current fashion technology machinery and the trends. Learning how to take inspiration from the French companies that are implementing technologies in their start-up businesses.
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CRAFTSMANSHIP & FRENCH SAVOIR - FAIRE
To discover how French Haute Couture brands mix traditions and innovation to create products that are adapted to today’s exclusive luxury markets and to discover techniques and “know-how” to produce Haute Couture and high luxury products.
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VISUAL MERCHANDISING
Visual merchandising is the art of presenting a product or service creatively to the customer, and how the placement represents traditional craftsmanship and heritage, in a contemporary way.
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COMMUNICATION & FASHION JOURNALISM
In the fashion industry, there is a need to build the right communication story for the media and press during events and fashion shows. How public relations are handled for events and launches, the critical and practical ways to explore the various methods of delivery of client messages, public address, and broadcast of quality communication.
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FASHION HISTORY
Fashion history gives an overview of the historic evolution of fashion over the years and a comprehension of the concept of a fashion moment, why this moment happened and why it is still revenant. How Fashion brands have grown with the evolution of the sector.
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TREND FORECASTING
Uncovering the effective way to communicate the potential of future fashion trends by using the right tools to spot trends with a wide range of resources and visual imagery. Discovering the importance of production and retail calendars and how they impact the trends.
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