- Must be a Creative brand within these categories: RTW Fashion, Accessories (Jewellery, bags, shoes, scarves), Lifestyle, Beauty & Wellness - cosmetics, perfumes, spa, etc
- Strong brand identity and DNA.
- Production capacity to take international orders.
- Seriousness and readiness to grow internationally.
- Can display at least 12-14 pieces RTW and 20-24 pieces others.