Imelda Widjaja was born in Jakarta, Indonesia. Growing up she studied art & political
science and attained her bachelor’s degree at the University of Washington, Seattle, USA.
Jewel Rocks is a fashion jewellery brand, design house and manufacturer founded in
Indonesia in 2006. Jewel Rocks concept combines the elements in culture, nature and cosmos and translates them
into strings of tiny jewels. Their collection depicts stories through threading endless colours, mate-
rials, stones and minerals, mixing them with shapes of precious metals and unusual finishing
to create their language of jewellery making.